Client Overview:

Swisse, a renowned wellness brand originating from Australia, boasts a rich legacy of
over five decades in crafting premium vitamins, supplements, and skincare products. With a steadfast commitment to holistic well-being, Swisse embarked on a mission
to introduce its esteemed range of wellness solutions to Cambodia, in collaboration with Beauty Glo.

Event Objective:

The Swisse Launch Event served as a momentous occasion to unveil Swisse’s entry
into the Cambodian market, aiming to foster a culture of wellness and vitality among the local populace. This grand affair brought together key stakeholders, dignitaries, influencers, and wellness enthusiasts to witness the dawn of a new era in Cambodia’s pursuit of holistic health.

TWPR’s Strategic Contributions:

As the orchestrators of the Swisse Launch Event, TWPR played a pivotal role in
meticulously planning and executing every aspect of the occasion. From conceptualizing the event theme to coordinating venue setup, talent management,
and media outreach, TWPR ensured a seamless and unforgettable experience for all attendees.

Event Highlights:

The Swisse Launch Event unfolded as a captivating tapestry of experiences, featuring
captivating performances, insightful speeches by industry luminaries, and the unveiling of Swisse’s latest innovation, Bright Skin+. Attendees were treated to a
symphony of entertainment, including a mesmerizing Khmer Garuda dance and a soul-stirring classical music performance.

Impact and Outcomes:

The Swisse Launch Event garnered widespread acclaim and media coverage,
propelling Swisse into the spotlight as a beacon of wellness in Cambodia. Through strategic PR initiatives, including press releases and media invitations to prominent outlets, TWPR amplified the reach and visibility of the event, catalyzing public interest and excitement surrounding Swisse’s arrival.

Conclusion:

The collaboration between Swisse and TWPR exemplifies the transformative power of
strategic event management and communication in driving brand recognition and engagement. By orchestrating a flawless launch event, TWPR helped Swisse establish
a strong foothold in the Cambodian market, paving the way for a brighter, healthier future for all.

Skills

Public Relations
Media Strategic
Activation

Industry

Wellness